Without a Good Offer, Every Business Will Fail đ
Letâs be honest:
If you have a great product/service (AKA, a fantastic offer) but terrible marketing, your business can still make moneyâbecause people want your offer.
But flip the script. If your marketing is amazing but your offer is rubbish, guess what?
No oneâs buying.
Focus on Your Offer First! đŻ
Before hiring a marketer or paying an agency, you need to create a great offer.
Accountability is Key đȘ
Many businesses blame external factors like customers or competitors instead of taking a hard look at themselves.
If people are flocking to your competition, itâs not just bad luck, itâs because they have a better offer.
The 5 Must-Have Aspects of a Great Offer đ
1. Value Must Exceed Price đ
Your offerâs value must be greater than the price customers pay.
Why would anyone buy if theyâre not getting better value?
2. It Must Be Compelling đ„
Your offer should make customers think:"Wow, this product/service is amazing!"
3. Avoid Massive Hurdles đ§
Buying should be simple.
Donât create unnecessary obstacles like:"Letâs hop on a 1-hour call to discuss how we can help you."
No one wants to spend an hour on the phone with a stranger.
4. Make Them Feel Special âš
Customers need to feel like your offer is perfect for them.
5. Keep It Realistic đ€
Unbelievable, godsend offers are a red flag. Customers wonât trust them.
An average, slightly expensive offer will outperform an unrealistic one.
What to Do Next đ
Now that you know the 5 aspects, ask yourself:
Is your offer good enough?
If not, what tweaks can you make?
If youâre unsure how to improve, Iâm here to help.
Free Consultation Offer đŒ
Book a super quick consultation call, completely free and with no obligation.
Iâll analyze your offer and provide actionable tweaks.
Iâve helped countless businesses refine their offers and watch their sales skyrocket in just weeks.
Thanks for reading!
Ethan
Founder of EasyLeadsNow
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