This One Problem Could Be the Reason Your Ads Aren’t Performing… and
It’s So Simple
ICA (Ideal Customer Avatar), sounds fancy, right?
To simplify, it’s also known as your Ideal Target Market.
(Who are the people you’re selling to?)
Understanding this can skyrocket your ad results! 🚀
Why ICA Matters
Having the wrong ICA can lead to terrible ad performance.
Why?
Because you’re selling to the wrong people. DUH!
It’s like trying to sell a Bible to an Atheist.
Not going to happen!
How to Fix It
So, what’s the solution?
Research Your ICA.
Figure out:
What they’re interested in 🎯
Their average age
Their gender
And more (hobbies, location, etc.)
Once you understand your ICA, tailor your ads to target that ICA specifically.
Why Not Advertise to Everyone?
Good question!
If you advertise to everyone, you’ll:
Waste a LOT of money 💸
Struggle to find quality leads
Watch your Cost-Per-Conversion skyrocket
So unless you enjoy burning money, it’s best to avoid this approach.
How to Find Your ICA
Now you’re probably thinking, “Okay, but how do I figure out my ICA?”
Here are 3 simple steps to get started:
Take a Look at Your Product/Service
Be realistic. Ask yourself, Who is most likely to buy this?
Do Market Research
Use Google!
Search for things like:‘Average age and gender of people buying [your product/service]’
Test Your Ads
Create a few ads or social posts.
See what gender, age, and interests engage with your content.
These are just a few ways to uncover your ICA, there are plenty more!
Take Action
Once you identify your ICA, watch your ad results boom!
Don’t have the time to do all this yourself?
Let us do all this, while you keep doing what your best at!
We’ve helped multiple businesses scale to 6-7 figures a month using Meta (Facebook & Instagram) and other platforms.
With our Done-For-You Advertising Service, we’ll:
✅ Create your ads
✅ Run your campaigns
✅ Manage everything for you
So you can focus on running your business.
To find out more, book a free no obligation call with one of our agents!
And if you're not intreseted, no problem!
Book that call HERE!
Thanks for reading!
Ethan Jones
Founder/CEO
Commenti