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So You Don’t Know How to Test Ads? Well, You’re in the Right Place! 😎
Let’s be honest, you’re here because you’re trying to figure out how to test ads effectively, right? If you already knew, you wouldn’t be reading this... So, let’s dive in! 🚀
Why Test Ads? 🤔
Well, here’s the thing: if you don’t test your ads, you’re basically shooting in the dark and hoping something sticks.
You know, like throwing spaghetti at a wall—except in this case, it’s your ad budget. 🍝💸
Testing ads helps you figure out what works, so you don’t waste time and money on ads that flop. 🙅♂️
And the best part? Once you know what works, you can crank out a couple of variations, and boom, you’ve got more winning ads than you can shake a stick at. 🏆
Hours of Stress? Gone! ⏰
Testing ads helps you streamline the process and frees up your time.
Plus, knowing which types of ads work best for your business is essential when you’re looking to scale.
Imagine running ads that actually perform, and not just take your budget! 💪
So, How Do You Test Ads the Right Way?
I bet you're thinking, “I need to spend hours analysing data, right?” Well... kind of.
But I promise, it doesn’t have to be as painful as it sounds. 😅
Start with an Angle, Format, and Primary Text. 🎯
Get creative! Craft an angle that speaks to your audience, pick a format (video, image, carousel), and write a killer primary text.
Once that’s done, let the ad run for a few days to collect some data. 📊
Analyse the Data. 🔍
Meta will work its magic and gather data, but the real work starts when you dig into those numbers. Here’s what you need to look at:
Hook Rate: This tells you if your first line is doing its job. If your hook rate is low, it’s time to rethink that opening. 🧐
% Watched: This shows you how many people actually watched your video and where they lost interest. If they drop off before the good part, well... you might need a better hook. 🎥👀
And of course, there are a ton of other metrics that give you insights into the performance of your ad. 📈
The Key to Success? Data-Driven Changes. 🔑
Once you’ve sifted through the data, it’s time to make adjustments. If you notice that something isn’t working, change it up! It’s that simple. 🔄
And that’s your basic rundown of ad testing. Not so bad, right? 😎
If You’d Rather Not Deal With All the Data... 😴
I get it—numbers aren’t everyone’s best friend. If you’d rather pass the whole "ad testing" thing to the pros, we’re here to help. 🧑💼💼
We can create, run, manage, and optimize your ads so you can sit back, relax, and let us do the heavy lifting. 🏋️♂️
So, if you want to chat about how we can help you with all this, book a quick 10-minute call with one of our head marketers. Let’s see if we’re a good fit! 🤝
I look forward to hearing from you. 📞
Ethan
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