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Are you in the testing phase for your ads and wondering how much you should spend?
It’s a common question, and the answer largely depends on your total budget.
But before diving into specific numbers, let’s clarify what the testing phase is all about and how to approach it effectively.
The Purpose of the Testing Phase
The testing phase, as the name suggests, is not about running fully optimized campaigns or expecting stellar results.
Unfortunately, many people fall into this trap:
They allocate a tiny budget to test ads.
They expect immediate performance.
They quickly become frustrated when ads don’t deliver results.
Here’s the truth:
The testing phase is not meant to bring in consistent results. It’s designed to help you identify which creatives, audiences, and strategies have the potential to perform well.
Of course, you can still get results during testing, but that shouldn’t be your main goal.
Instead, your focus should be on finding a winning creative that will drive results once you move into the scaling phase.
How Much Should You Spend?
When it comes to your testing budget, I recommend using ⅓ or less of your daily budget for testing.
Here’s why:
It’s low enough that you’re not wasting money.
It’s high enough to give platforms like Meta the data they need to effectively learn and optimize during this phase.
Every ad account is different, and I’ve worked with clients across a wide range of budgets.
From experience, this ratio works well for most scenarios.
Testing Timeframe: How Long Should You Test?
The length of your testing phase will depend on your budget:
Smaller budgets require a longer testing period (7–10 days).
Larger budgets can afford a shorter testing phase (closer to 5–7 days).
The key is to give your ads enough time to gather sufficient data.
Don’t rush to conclusions or make changes too quickly, this will only hurt your campaign’s performance in the long run.
Key Takeaways for Testing Success
Allocate ⅓ or less of your daily budget to the testing phase.
Test for 7–10 days (depending on your budget).
Stay patient and remember the goal:
It’s not about getting immediate results.
It’s about finding a creative that generates consistent, scalable results in the long term.
Need Help with Your Ads?
If you’d like personalized support to optimize your testing phase and boost your sales and revenue, let’s chat!
📅 Book a free, no-obligation call here:
[Insert link to booking page]
We’ll discuss how we can help you maximize your ad performance and achieve your goals.
Thanks for reading,
Ethan
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